Job Description
We are seeking an enthusiastic and detail-oriented Marketing Intern to support both our U.S. Loss Adjusting marketing team and our Pursuit marketing team in a dynamic, cross-functional role. This internship offers a unique opportunity to gain hands-on experience in various marketing functions, contributing to projects that enhance our brand presence and support business objectives. The ideal candidate will work cross-functionally to support marketing initiatives for both the U.S. Loss Adjusting and Pursuit Marketing teams. This role features a dual reporting structure to the Senior Marketing Specialist - U.S. Loss Adjusting and the Senior Marketing Specialist - Pursuit Marketing.
Under general supervision of the sponsoring department management and CEO, the Intern will be responsible for completing non-complex projects assigned. Interns will submit an "internship activities report" to the sponsoring department management at the end of the internship which normally is an 8-10-week period. With approval from the functional area Vice-President and Human Resources an internship may be extended beyond the 10-week period provided the project is temporary, 6 months or less, or part time (less than 30 hours per week on average).
- Completion of freshman year and currently enrolled as a sophomore or higher in a degree program and in good standing at an accredited college or university is required
- Grade Point Average of at least 2.5 or equivalent is required
- Prior work experience of some type is required
- Excellent oral and written communication
- PC literate, including Microsoft Office products
- Strong organizational skills
- Excellent interpersonal skills
- Ability to work in a team environment
#LI-EM3
- Audit marketing collateral and website content libraries
- Plan & manage USLA collateral and website updates in collaboration with our Creative team
- Assist in the creation, editing, and publishing of approved content e.g. blogs, LinkedIn articles, OneCrawford posts etc. (Experience with LinkedIn a plus but not required.)
- Manage the social media content calendar to ensure consistent, strategic and timely posting.
- Support the development and execution of marketing campaigns, ensuring on-time delivery of planned initiatives.
- Conduct market research and provide competitive intelligence insights to inform marketing strategies.
- Gather and curate relevant content for inclusion in the internal newsletter.
- Collaborate with internal stakeholders to identify strategic priorities and contribute to shaping future campaigns and initiatives.
- Assist in crafting email marketing journeys aimed at maximizing client retention, brand awareness, and prospect engagement.
- Identify and repurpose existing marketing content for use in relevant campaigns.
- Track and report on key marketing performance metrics, including social media engagement, email campaign effectiveness, website traffic and more.
- Provide administrative and logistical support for marketing events/trade shows as needed.
- Completes assigned non-projects as defined by the sponsoring department management
- Complete and submit an activities report, including any project results to sponsoring department management and business unit leadership
- Supports the organization's quality program to produce quality results and work product
- Performs other duties as assigned
- Upholds the Crawford Code of Conduct
Job Tags
Permanent employment, Temporary work, Part time, Work experience placement, Work at office