Job Description

ABOUT THIS JOB

We are seeking a Senior Media Buyer for CTV and/or Programmatic Advertising to join our performance marketing team. The ideal candidate will have extensive experience planning, executing, and optimizing programmatic and Connected TV (CTV) campaigns across leading DSPs and ad platforms. This role requires a strategic thinker with strong analytical skills, hands-on platform expertise, and a proven track record of driving measurable business outcomes through data-driven media buying.

As a senior member of the team, you will be responsible for developing media strategies, managing substantial advertising budgets, identifying growth opportunities, and collaborating with creative, analytics, and client-facing teams to maximize campaign performance and return on ad spend. 

RESPONSIBILITIES

• Develop, launch, manage, and optimize CTV and programmatic advertising campaigns across multiple DSPs and media platforms.
• Create comprehensive media strategies that align with client objectives, audience targeting requirements, and performance goals.
• Manage and allocate advertising budgets efficiently while maintaining profitability and maximizing ROI.
• Monitor campaign performance daily and optimize toward key metrics including CPA, ROAS, CPM, CPCV, CTR, view-through conversions, and incremental lift.
• Conduct audience, inventory, placement, and creative testing to improve campaign performance and scalability.
• Collaborate with creative teams to develop high-performing video, display, native, and CTV ad creatives.
• Analyze large datasets and performance reports to identify trends, opportunities, and actionable insights.
• Build and maintain reporting dashboards and present campaign performance, recommendations, and strategic insights to internal stakeholders and clients.
• Evaluate and implement new audience targeting strategies, data providers, inventory sources, and emerging advertising technologies.
• Stay current on industry developments, privacy regulations, attribution methodologies, and evolving programmatic and CTV best practices.
• Mentor junior media buyers and contribute to the ongoing development of media buying processes and optimization frameworks.

REQUIRED KNOWLEDGE & SKILLS

• Minimum of 5+ years of experience in digital media buying, with significant hands-on experience in CTV and programmatic advertising.
• Deep understanding of DSPs and programmatic buying platforms such as The Trade Desk, DV360, StackAdapt, Yahoo DSP, Basis, Amazon DSP, or similar platforms.
• Strong knowledge of CTV ecosystem fundamentals, including inventory sources, audience targeting, measurement, attribution, and optimization methodologies.
• Experience managing six-figure to seven-figure monthly advertising budgets.
• Proven ability to analyze campaign data and make strategic decisions that improve efficiency, scale, and profitability.
• Strong understanding of attribution models, conversion tracking, audience segmentation, and performance measurement.
• Advanced proficiency with reporting and analytics tools, including Google Analytics, Looker Studio, Excel, Google Sheets, and other business intelligence platforms.
• Experience with direct response, lead generation, eCommerce, or customer acquisition campaigns.
• Exceptional analytical, problem-solving, and decision-making skills.
• Strong verbal and written communication skills with the ability to present performance insights and recommendations clearly.
• High level of accuracy, organization, and attention to detail.
• Experience running campaigns across multiple channels including CTV, display, native, video, YouTube, paid social, and search.
• Familiarity with MMPs, attribution platforms, and incrementality testing methodologies.
• Preferred experience working with healthcare, finance, insurance, home services, legal, or other lead generation verticals.
• Knowledge of first-party data strategies, identity resolution, and privacy-compliant audience targeting.
• Experience managing agency or multi-client advertising portfolios.

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